The Marketing & Communications Manager leads New Vocations’ marketing, communications, and public relations efforts to increase visibility, engage supporters and promote our mission within the racing, equestrian and general communities. This role develops strategies, manages campaigns and oversees branding to maximize awareness and fundraising success. This position is located at the Lexington, Ky facility and cannot be done remotely.

Key Responsibilities

Marketing Strategy & Planning • Develop and execute annual marketing and communications strategies in collaboration with the team • Monitor industry trends, demographics and analytics to adjust strategies and maximize outreach • Create advertising and promotional plans and manage the annual marketing budget • Maintain a master marketing calendar • Oversee marketing support staff and contractors

Digital Marketing & Website Management • Oversee New Vocations’ website, ensuring consistent content, quality visuals and regular updates • Manage horse listings, news, events, and promotions while optimizing for engagement and visibility • Review and act on website analytics to improve traffic and performance • Plan and manage social media campaigns, daily content, contests and audience engagement • Create and distribute e-newsletters, e-blasts and other email marketing to donors, adopters and supporters

Print & Brand Management • Develop brochures, newsletters, and promotional materials in partnership with a graphic designer • Ensure consistent branding across all marketing materials, online and offline • Manage relationships with external vendors such as designers and printers

Event & Internal Support • Collaborate with facilities and staff to ensure cohesive messaging and maximize horse promotion • Support events through marketing materials, online campaigns, media outreach and on-site presence • Assist with publicity for fundraisers, horse shows, educational events and trade fairs

Qualifications • Proven experience in marketing, communications, or public relations. • Strong digital marketing and social media management skills. • Excellent writing, editing, and storytelling abilities. • Ability to manage multiple projects, prioritize deadlines, and work collaboratively. • Passion for equine welfare and familiarity with the racing and equestrian industries preferred. • Able to work out of the Lexington, KY facility

This is a full-time, exempt position offering a starting base salary of $55,000 annually. The position is primarily office-based and generally requires 40 to 50 hours per week, with some evening and weekend hours as necessary to meet organizational needs. In addition, New Vocations offers the following benefits:

• Eligibility for health (75% employer-paid), dental and vision (100% employee-paid) coverage through employer group health plan after 90 days of employment, • Paid time off starting at 15 days annually (pro-rated) after 90 days of employment, • Eight (8) company-paid holidays per year, • Eligibility for participation in SIMPLE IRA retirement plan with company match subject to plan eligibility requirements after two years of employment, • Eligibility for annual bonus